From before they even plant a seed, all the way to the grocery store shelves, data informs the many decisions Perfection Fresh must make to produce the perfect baby cucumber. And at the heart of their operation, Lenovo’s ThinkAgile hyperconverged infrastructure streamlines access to every point of data, across the company, anytime it’s needed. In this exciting outing with Lenovo and Intel, we meet Perfection CEO Michael Simonetta and CIO Francesco Oliveri to learn about the data-driven future of agriculture at scale.
Written and Directed by Pikey Holdredge for Courageous Studios and CNN.
Conservation biologist Dr. JJ Apodaca takes us deep into the Southern Appalachians to meet North America’s smallest and most endangered species of turtle. Through a closer look into the sleep habits of these tiny animals, we explore the evolutionary history that shaped our own temperature requirements for restorative, quality sleep. With the help of cutting edge tech like Sleep Number’s 360 Smart Bed and Sleep IQ, JJ can not only set the ideal conditions for good night’s sleep, but also track his sleep quality with data-driven insights.
Written / Directed by Pikey Holdredge for Sleep Number on CNN
Cinematography by Owen Hamilton and Andrew Smith, produced by Eric Knapp, and edited by Matthew Chao.
“As professional golfers, it’s such an important role for us to be that person for somebody else.” For LPGA golfer Maria Fassi, it's not just about dominating the course with her incredible drive, it's about inspiring a new generation of girls to join the game.
Produced / Directed by Pikey Holdredge for AT&T on CNN / Bleacher Report
Limited quantity or quality of data inhibits AI’s effectiveness – but the same can be said of the workforce coding the AI itself. Discover how Intel’s AI for Workforce program is building a more diverse and inclusive space for a new generation of computer science professionals to take AI to the next level.
Written and Directed by Pikey Holdredge for Courageous Studios and CNN.
In 2020, the United States faced an unprecedented challenge as the COVID-19 pandemic halted travel, stalled the economy, and claimed hundreds of thousands of lives. But Jake Wood’s Team Rubicon did what they do best: confront the crisis head-on, wherever it might arise, in whatever form it may take.
In this short film for GEICO Military, we meet Jake to learn how Team Rubicon’s rapid deployment of field hospitals, testing sites, and food distribution centers came to the rescue of the hardest hit communities and weary frontline workers.
This piece aired during CNN Heroes 2020.
Produced/Directed by Pikey Holdredge for CNN's branded content studio Courageous.
This is a branded piece for GSK’s osteoarthritis treatment “Voltaren Arthritis Pain,” featured on CNN.
Osteoarthritis won’t keep world champion cyclist Kristin Armstrong from living an active lifestyle. With the right combination of low-impact exercise, a healthy diet, and anti-inflammatory medicines like Voltaren Arthritis Pain, Kristin strikes a balance that helps her manage this chronic condition on her own terms.
To learn more about Kristin Armstrong and Pivot by KA, click here.
Produced/Directed by Pikey Holdredge for CNN's branded content studio Courageous.
Can a supercomputer cure cancer?
When a team of dedicated scientists bolster their vision with Lenovo’s Infrastructure Solutions and 3rd Gen Intel Xeon processors, a new world of possibilities emerges.
Computational chemists Dr. Christoph Gorgulla, PhD and Dr. Gerhard Wagner, PhD demonstrate how a virtual drug-screening platform is paving the way to faster, more effective cancer treatments, and University Research Officer Dr. Scott Yockel showcases Cannon, the Lenovo-powered supercomputer that’s making it all possible.
This is a branded piece for Alienware, featured on Great Big Story.
Alienware pro gamer Anna Maree Manciet is on a mission to raise $5,000 for St. Jude – joined by Miguel Betances, a cancer survivor and former St. Jude patient, she’ll use a marathon stream of MineCraft to get it done.
To see more of Anna Maree’s streams on Twitch, click here.
To learn more about St. Jude Children’s Research Hospital and St. Jude PlayLive, click here.
Produced/Directed by Pikey Holdredge for CNN's branded content studio Courageous.
Cinematography by Patrick Racheff, produced by Sara Intrator, and edited by Adam Bailey.
This is a branded piece for Sprint, featured on CNN TV and digital platforms.
Author and keynote speaker Jesse Weinberger explores the issue of Internet Safety for kids with connected devices, and outlines the most essential monitoring and control features that parents should have in their toolkit.
To learn more about Jesse Weinberger, her speaking engagements, and books, click here.
To learn more about Sgt. Zech and the Ohio Internet Crimes Against Children multi-jurisdictional task force, click here.
Produced/Directed by Pikey Holdredge for CNN's branded content studio Courageous.
This is a branded piece for the Marriott Bonvoy Boundless Card by Chase, featured on Great Big Story.
Rishi Sharma is a World War II historian, and he is on a quest to meet and interview every single World War II combat veteran of the Allied countries – he’s already interviewed over a thousand for his nonprofit Heroes of the Second World War.
He meets Army veteran Harold McMurran in Normandy to conduct an interview before visiting the beachfront with him. McMurran was 19 on D-Day, and this is his first time back on Omaha Beach.
Produced/Directed by Pikey Holdredge for CNN's branded content studio Courageous.
High rise window washing is not for the faint of heart - each climb demands a significant amount of physical exertion, communication, and persistent focus on safety. For the men and women who undertake this onerous task, a cardiac episode at work presents an immeasurably higher risk than in a typical profession. In this exciting branded film for Bayer, we follow high rise specialist Luis Curbelo up the side of the Miami Tower to learn how a daily aspirin enables him to continue doing what he loves by helping to keep his heart going strong.
To learn more about Luis Curbelo and Florida High Rise Services, please Click Here.
In this exciting creative partnership between GE Power and CNN Courageous, we traveled the world to research, write, and film the most compelling human experiences behind Power. Fulfilling the role of the first Brand Bureau, this partnership produced a robust array of content including media-rich articles, interactive experiences, and an engaging series of branded films.
Click Here to explore the creative partnership between GE Power and CNN Courageous
This content series was produced for Hewlett Packard Enterprise to highlight the compelling ways in which their innovative technologies are making the world a more inspiring place to live.
Revolutionizing the Race was produced and directed by Pikey Holdredge
Closer to a Cure was produced by Pikey Holdredge and directed by Umbreen Butt
All In on AI was produced by Pikey Holdredge and directed by Beth Aala
For US Military veterans, trauma encountered in the line of duty can often be an isolating experience, and civilian friends and family may not be able to relate to the specific hardships they face. In this short film for GEICO Military, we meet Laura Taylor, a US Navy vet who has built an incredible network by surprising veterans with hand-drawn portraits to establish an ongoing relationship and to present her appreciation as only a veteran can.
Click Here to learn more about veteran artist Laura Taylor
Click Here to learn more about the Veterans’ Mentor Group
This piece aired during CNN Heroes 2017.
When Dr. Ed Zawada went back to work the day after a wildfire razed his Northern California home, he was far from alone. Many of his colleagues at Dignity Health’s Mercy Medical Center also had lost their homes or evacuated, but they knew their patients—who could see the fire burning from the hospital—needed them. With only the present and future before them, this community of healers united to support one another and spread humankindness.
To learn more about Dr. Zawada and Dignity Health, please Click Here.
This branded content series was produced and directed for Great Big Story on behalf of Amazon Prime Video for the Lore series – written, produced, and directed by Pikey Holdredge.
Animation Credits:
“A Brief History of the Shadow People” - Randall Kaplan
“The Haunting Hymn of the Taos Hum” - Jamie Wolfe
“Raining Cats and Dogs” - Evan Worsham
2019 marks the 50th anniversary of the Stonewall Rebellion, an historic demonstration of defiance and solidarity that would usher in a new era of progress. BMW proudly joins the LGBTQ community in celebrating 50 years of courage, compassion, and joy.
Go With Pride was written, produced, and directed by Pikey Holdredge, and voiced by Meridith Gottlieb
This is an assortment of the content I produced and directed for the Zee TV American channel Veria Living (now branded as “Zee Living”). From promos to special projects, studio to field, my department’s work turned a niche wellness network into a widely recognized commodity in Lifestyle Television.
